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Nongfu Spring Works on the Beverage Market Layout and Diversifies its Product Offerings to Address the Needs of Consumers

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When it comes to Nongfu Spring, people will naturally think of its classic bottled mineral water with red cap, but actually the main products of Nongfu Spring also include tea drinks, functional drinks, fruit juice drinks and other categories beyond water. For instance, Oriental Leaf, Tea π, Scream Energy Drink, Victory Vitamin Water, Farmer's Orchard and Water-soluble C100 and NFC are all big hitters setting off buying frenzy. Among them, the scale of tea drinks and functional drinks has topped 3 billion yuan and the scale of fruit juice drinks has skyrocketed to more than 2 billion yuan.



Nongfu Spring has been speeding up its diversified layout over the last few years. In the year of the monkey (Chinese calendar), Nongfu Spring launched 150000 sets of "commemorative edition of the year of the monkey" Nongfu Spring natural mineral water, which condensed great originality, painstaking effort, creative ideas and sincerity of Nongfu Spring. At the beginning of 2016, after debuting 17.5 ° Orange, Nongfu Spring powered up its presence in the 100% fruit juice market with 17.5 ° NFC fruit juice. In April 2016, Nongfu Spring pushed further in the tea drink category and delicate beverage category with the launch of new Tea π and fruit flavored water range. In August of the same year, Nongfu Spring 100% NFC fruit juice drink made its debut. Nongfu Spring successively launched two NFC fruit juice products, both of which represent categories with rapid growth in recent two years. As a beverage enterprise that generates an annual revenue of more than 10 billion yuan, Nongfu Spring has a keen eye for the market.


Since the start of this year, Nongfu Spring has undertook an aggressive spate of new product launches. On February 25, "isotonic" series of Scream Energy Drink debuted, coming in sea salt green orange flavor and sea salt grapefruit flavor; On March 17, Oriental Leaf, a sub brand of Nongfu Spring, unveiled two new flavors, citrus reticulata Pu'er tea and brown rice tea on its 10th anniversary. On April 1, Soda Sparkling Water, another new product of Nongfu Spring, made its debut with three flavors; Beyond that, there is Wuyi Mountain Spring Tea Water, CHANGBAI SNOW Mineral Water and other drinking water products. Nongfu Spring set a record of launching nine new products within two months.


Since its establishment in 1996, Nongfu Spring has delved deeply into China's beverage industry for more than 20 years. As for the reason why Nongfu Spring can establish itself as an industry leader in the beverage industry, its horizontal and vertical industrial layout plays a critical role. Nongfu Spring follows the gene of its horizontal and vertical layout, lays the service modules of the industrial Internet horizontally and digs deeply into the context of traditional industries vertically with an aim to integrate and upgrade the traditional industry and the Internet. Therefore, the industrial Internet not just stands for a simple combination of industry and Internet, but need to fit in with the horizontal and vertical layout of traditional industries, thus firmly taking root in traditional industries and giving full play to the diversity and scalability of industrial Internet.

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