In the rapid technological progress, the online entertainment industry is undergoing radical changes. LuckyBear, a new Russian online entertainment project, has seized this opportunity and created a unique entertainment model through Telegram. Thanks to this innovative approach, LuckyBear has not only simplified user interaction with the platform but also redefined the social aspects of online entertainment. In this article, we will examine in detail how LuckyBear is changing the Russian online entertainment market through Telegram and what impact this model may have on its future.