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Nongfu Spring Oriental Leaf Unveils New Products, Driving the Development of Domestic Sugar Free Tea Market

In recent years, with the change of people's consumption and health concept, sugar free drinks have become popular in consumers. Young people today tend to nurture their health in Buddhist-style. They’re willing to drink warm wolfberry tea as a health-nurturing practice, on the other hand, they refuse to give up hot pot, barbecue, snail rice noodle and other tempting goodies. Young people keeping

Nongfu Spring Breaks the Deadlock of the Leaderless Soda Water Set with the New Launch of Soda Sparkling Water

It seems that the millennial generation was the real power dominating the consumption a second ago, while next second generation Z has made a glamorous debut on the stage, gradually taking the place of the predecessor and attracting attention of global brands and online media. According to the recent release of White Paper on Consumer Power of Generation Z, China holds the largest group of Generat

Nongfu Spring Oriental Leaf Unveils New Products: New flavors Bring Novel Experience

The past two years have seen an increasing number of brands enter the sugar free tea drink space with new products continuously emerging on the market, which drives the development of sugar free tea drink category. Especially in the tide of consumption upgrading, the position of traditional tea drinks falls considerably, while healthy sugar free drinks become hitters with consumers. Oriental Leaf

Nongfu Spring: the Lone Ranger in the Internet traffic Era

Recent years have seen a fast upgrade of consumer demand and an increasing requirement for products. Correspondingly drinking water enterprises are going all in on subdividing water categories. Nongfu Spring makes its debut with the launch of natural water featuring health. After that, it puts forward slogans such as "we do not produce water. We are just porters of nature", "High quality water sou

Both Crossover and Public Welfare Activities in the Hand, Nongfu Spring Plays well with Brand Rejuvenation

Nongfu Spring Keeps Innovating and Presents Textbook Marketing Strategies

In April 1998, a drinking water advertisement unveiled on CCTV and attracted wide attention of consumers. That is Nongfu Spring. At that time, it put forward the unique appealing that "Nongfu Spring tastes a bit sweet". As for the embodying form of creativity, Nongfu Spring created a plot with suspense to incisively and vividly demonstrate the drinking way of Nongfu Spring and at the same time put

Nongfu Spring Stands As a Big Hitter in Social Circle: the Magic Code Comes from Demand

Young people represent a major consumer group in the beverage industry, for beverage enterprises who deliver on young people’ consumption demands and win their hearts are able to sing all the way across the market. Nongfu Spring is a good example in this part. It is willing to leave the commutation work with young consumer group to young people themselves, which can be seen from its IP sponsorship

Nongfu Spring Continues to Expand its Product Matrix and Tap Promising Subsectors of the Beverage Industry

Nongfu Spring Plays over Generation Z Marketing and Shows its Young Core

As generation Z grows up, young consumers get more rights to speak and consumption decision-making power, and gradually play a bigger role in moving the market trend. Correspondingly, "Brand Rejuvenation" targeting generation Z has become an industry buzz word over the recent years. Traditional industry giants prefer circle marketing with large-scale advertising materials to achieve explosively sp

Nongfu Spring is Working Hard to Craft Products with the Launch of Tea Water

Tea drinking has come back into vogue in resent years with the tea consumer group growing year by year. Tea consumption reached 989100 tons in 2010, and then topped 2025600 tons in 2019. With the iteration of consumers, consumption upgrading as well as the change in traditional consumption ideas, China's tea industry is ushering in a new round of development opportunities. While an increasing numb

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